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Ion
INtroduction
ION group is a collective of businesses and functions that deliver a multi disciplinary set of products and services in the financial sector.
Design a product and marketing materials that are led by the brand and that has flexibility to undertake an expanding business portfolio using a HR application as the test.
The Concept
A Design language
Simplified and personified using the humble dot. A symbol of solidarity but also powerful enough to be used in unison to create strong and powerful messaging.
It is also a handy UI device.
Promotional video
A brand translated into an app
